东北师大其他媒体广告文案写作.pptx

第七章 其他媒体广告文案写作;一、网络媒体的特点;二、网络广告的常见形式;2.按钮广告;3.大屏幕广告;4.文本链接广告;5.电子邮件广告;6.插播广告;7.关键词广告;8.画中画广告;9.游动浮标和下拉游动浮标广告;;10.WEB站点广告;11.富媒体广告（Rich media）;三、网络广告写作要点;;四、网络广告中存在的问题;第二节 户外广告文案的写作;1.路牌广告和招贴广告;2.交通和空中广告;3.售点广告;4.礼品广告;二、 户外广告优势;三、户外广告写作要点;1.语言简洁，诉求单一;2.文案内容要针对目标受众;3.文案内容应富有亲和力;4.文案中注意传达品牌信息;第三节 直邮广告文案的写作; 一、直邮广告的特点; 二、直邮广告的种类;（1）广告信函;（2）说明书;（3）宣传单;（4）信函附属品、明信片;（5）册子;（6）产品目录;三、直邮广告的写作要点;1.克服读者的反感情绪;2.延续读者的阅读兴趣;3.激发读者的行动意愿;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:10 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Wednesday, August 5, 2020August 20Wednesday, August 5, 20208/5/2020 6、Almost any situation---good or bad---is affected by the attitude we bring to. ----Lucius Annaus Seneca差不多任何一种处境---无论是好是坏---都受到我们对待处境态度的影响。11时3分11时3分5-Aug-208.5.2020 7、Although the world is full of suffering, it is full also of the overcoming of it.----Hellen Keller, American writer虽然世界多苦难，但是苦难总是能战胜的。20.8.520.8.520.8.5。2020年8月5日星期三二〇二〇年八月五日 8、For man is man and master of his fate.----Tennyson人就是人，是自己命运的主人11:0311:03:108.5.2020Wednesday, August 5, 2020 9、When success comes in the door, it seems, love often goes out the window.-----Joyce Brothers成功来到门前时，爱情往往就走出了窗外。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 10、Life is measured by thought and action, not by time. ——Lubbock 衡量生命的尺度是思想和行为，而不是时间。8.5.20208.5.202011:0311:0311:03: