地方性文化创意元素的提炼与应用研究—以“广州塔”为例.docxVIP

PAGE 15 地方性文化创意元素的提炼与应用研究 —以“广州塔”为例 中文摘要 文化创意产业蓬勃发展背后所带来庞大经济效益，也成为世界各国与城市发展的新目标。地域性文化创意产品受到越来越多消费者的关注，以地方特色文化为精神内核的文创产品除了产品本身的功能，在传扬地方特色文化的同时也为地方带来新的经济模式，建立城市形象，满足人们的精神需求。广州塔，广州新的地标性建筑，“羊城新八景”之一，肩负着向世界传达着广州向现代化国际化城市转变的历史使命，通过广州塔作为载体，介绍广州新面貌。近来文创市场虽在不断发展但是国内文化创意产品，较缺乏创意表现，导致文创商品都很雷同无法突显当地文化特色。基于这种背景下，对文化创意产品融入地方文化元素作为课题展开研究，并以广州塔为例进行了设计实践。 关键词：文化创意产品 地方文化 广州塔 Abstract The huge economic benefits brought by the vigorous development of cultural and creative industries have also become a new goal for the development of countries and cities around the world. More and more consumers pay attention to the regional cultural and creative products. In addition to the functions of the products, the cultural and creative products with the local characteristic culture as the spiritual core not only propagate the local characteristic culture, but also bring new economic models to the local areas, establish the city image, and meet the spiritual needs of people. Guangzhou tower, a new landmark building in Guangzhou, is one of the eight new sceneries of Yangcheng. It shoulders the historical mission of conveying the transformation of Guangzhou to a modern and international city to the world, and introduces the new face of Guangzhou through Guangzhou tower as the carrier. In recent years, although the cultural and creative market continues to develop, the domestic cultural and creative products are relatively lack of creative performance, resulting in cultural and creative goods are very similar and unable to highlight the local cultural characteristics. Based on this background, this paper studies the integration of cultural and creative products into local cultural elements, and takes Guangzhou tower as an example for design practice. Key words：cultural creative products local culture Canton Tower 目 录 一、绪论 1.1研究背景 1.2研究目的及意义 1.3课题研究方法 1.4文创设计的现状分析 1.4.1文创设计应用了解分析 1.4.2成功文创设计案例鉴赏分析 1.4.3成功文创设计案例鉴赏总结 二、广州塔文创设计课题相关调查分析 2.1广州城市发展现状了解分析 2.2广州城市文化元素分析 2.2.1广州文化与岭南文化关系分析 2.2.2广州文化与广府文化