连锁商业竞争力分析.ppt

第3章 连锁商业的竞争及创新战略;【学习目标】;3.1连锁商业竞争力分析;3.1.2企业战略自我分析? 位次竞争战略，即在竞争中，在明确本公司的竞争地位的基础上，对不同位次的竞争对手确立相应的对策。;3.1.3后发企业的优势;2．后发企业进攻战略;3．后发企业防御战术;4．后发企业防御战略;3.2 我国连锁商业应对竞争的策略;3.2.2差异化战略;2．差异化战略的益处;3．差异化战略的风险;3.2.3目标集聚战略;1．目标集聚战略的益处;2．目标集聚战略的风险;3.3创新的内涵及特征;3.3.2创新的特征;3.3.3连锁营销创新; 2．营销创新增强企业活力;3.3.4企业活力;3.4创新的内容 ; 2．思维创新对企业创新的意义 ;3．思维创新的原则;3.4.2技术创新;2．做好技术创新的要求 ;3.4.3制度创新;2．市场创新 ;3．管理创新;【本章小结】;【作业类型】;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:10 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Wednesday, August 5, 2020August 20Wednesday, August 5, 20208/5/2020 6、Almost any situation---good or bad---is affected by the attitude we bring to. ----Lucius Annaus Seneca差不多任何一种处境---无论是好是坏---都受到我们对待处境态度的影响。11时3分11时3分5-Aug-208.5.2020 7、Although the world is full of suffering, it is full also of the overcoming of it.----Hellen Keller, American writer虽然世界多苦难，但是苦难总是能战胜的。20.8.520.8.520.8.5。2020年8月5日星期三二〇二〇年八月五日 8、For man is man and master of his fate.----Tennyson人就是人，是自己命运的主人11:0311:03:108.5.2020Wednesday, August 5, 2020 9、When success comes in the door, it seems, love often goes out the window.-----Joyce Brothers成功来到门前时，爱情往往就走出了窗外。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 10、Life is measured by thought and action, not by time. ——Lubbock 衡量生命的尺度是思想和行为，而不是时间。8.5.20208.5.202011:0311:0311:03:1011:03:10 11、To make a lasting marriage we have