选择目标市场与市场定位.pptx

Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers;Objectives 目标;Objectives 目标;Sells multiple brands within the same product category for a variety of products Brands feature a different mix of benefits and appeal to different segments ;Definition 定义;Segmenting Consumer Markets消费者细分市场;;;;Segmenting Business Markets产业市场细分;Segmenting International Markets国际市场细分;Requirements for Effective Segmentation有效细分的要求;Target Marketing 确定目标市场;Target Marketing 确定目标市场;Target Marketing 确定目标市场;Target Marketing 确定目标市场;Positioning 定位;Positioning 定位;;Positioning 定位;Positioning 定位;谢 谢;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。10月-2010月-20Sunday, October 11, 2020 10、人的志向通常和他们的能力成正比例。02:23:5902:23:5902:2310/11/2020 2:23:59 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。10月-2002:23:5902:23Oct-2011-Oct-20 12、越是无能的人，越喜欢挑剔别人的错儿。02:23:5902:23:5902:23Sunday, October 11, 2020 13、志不立，天下无可成之事。10月-2010月-2002:23:5902:23:59October 11, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。11 十月 20202:23:59 上午02:23:5910月-20 15、会当凌绝顶，一览众山小。十月 202:23 上午10月-2002:23October 11, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020/10/11 2:23:5902:23:5911 October 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。2:23:59 上午2:23 上午02:23:5910月-20