通信行业品牌的意义与个性.pptx

What Is The Brand “Means” And “Is”?品牌的“意义”和“个性”是什么;Why The Need For A Brand Footprint?为什么需要品牌印记？;Why The Need For A Brand Footprint?为什么需要品牌印记？;Why The Need For A Brand Footprint?为什么需要品牌印记？; What Are Three Dimensions? 什么是品牌印记的三个层次;How Much of A Future Vision?品牌印记的远景如何？;How Much of A Future Vision?品牌印记的远景如何？;How Much of A Future Vision?品牌印记的远景如何？;How Much of A Future Vision?品牌印记的远景如何？;Example;Example;Example;The selling strategy销售策略;What Is The Role of The Selling Strategy?销售策略扮演的角色如何？;What Is The Role of The Selling Strategy?销售策略扮演的角色如何？;What Is The Role of The Selling Strategy?销售策略扮演的角色如何？;The Selling Strategy Model销售策略的模式;The Brand Position品牌位置;Example;The Brand Objective品牌目标;Example;The Specific Role Of The Advertising广告担任的角色;Example;The Selling Idea Platform销售概念架构;The Selling Idea Platform销售概念架构A. The Conceptual Target概念性的目标客层;The Selling Idea Platform销售概念架构B. The Core Desire最核心的欲望;The Selling Idea Platform销售概念架构B. The Core Desire最核心的欲望;The Selling Idea Platform销售概念架构D.The Compelling Truth强而有力的支持事实;Example;What Is A Selling Idea?什么是销售概念;Examples;1. Preamble 2. Marketing and Competition Overview 3. CCE Communication Tools Footprint Selling Strategy 4. Brand/Product Communication Strategy Becombion/Becombion Vitamin B Complex Syrup Seven Seas/Seven Seas Multivitamin Syrup Dr. Freeman/Dr. Freeman Cough Cold Syrup for Children 5. Creative Concept and Advertising Mechanics 6. Below-the-line and Other Marketing Tactics;Becombion;Vitamins Market Overview;Product Profile;Multi Vit B ingredients :B1, B2, B3, B6, B12 the functions of every ingredients above (pls. refer to client’s brief for detailed information) Our Concern: The functions are slack and lack of consistence.;Product form: syrup Currently No Vit B complex syrup is found in GZ Our Concern: Quite new product form; more suitable for children;Geographical target area;SWOT;Becombion品牌印记(Brand Footprint);Becombion;Becombion;品牌意义 Becombion的意义就是来自德国默克的复合维生素B Becombion means V