江门卫浴产业的出口现状、困境及对策分析.docxVIP

江门卫浴产业的出口现状、困境及对策分析 摘 要 自2018年中美贸易战以来，中国制造业出口领域遭受到了重大的打击。而对于外销比例高达70%的江门卫浴产业而言，更是面临重重压力。在此环境下，江门卫浴产业不能再以过往的发展模式继续发展下去，而是要通过对国内和国际的大环境做出相应且迅速的调整，才得以在重重难关中脱颖而出。因此，本文以宏观经济和微观经济的角度，分别从企业、政府、其他国家三个方面，探讨江门卫浴产业的出口现状，困境。于此同时，通过分析江门卫浴产业主要输出国和尚未得到开发的新兴市场的经济发展现状和未来趋势，提出有效性和可行性的对策，以提供江门卫浴企业走出困境的相对较直观的方法和对策。 关键词：江门；卫浴产业；出口贸易；对策 ANALYSIS OF THE EXPORT STATUS, DILEMMA AND COUNTERMEASURES OF JIANGMEN SANITARY WARE INDUSTRY Abstract Chinas manufacturing export sector has suffered a major blow since the 2018 trade war with the United States. And to export the proportion as high as 70% of jiangmen sanitary ware industry, it is facing heavy pressure. In this environment, jiangmen sanitary ware industry can no longer continue to develop with the previous development model, but through the domestic and international environment to make corresponding and rapid adjustment, to be able to stand out in the difficulties. Therefore, from the perspective of macroeconomics and microeconomics, this paper discusses the export status and predicament of jiangmen sanitary ware industry from three aspects of enterprises, government and other countries. At the same time, by analyzing and studying the economic development status and future trend of jiangmen sanitary ware industrys main exporting countries and the undeveloped emerging market, the author puts forward effective and feasible countermeasures to provide the relatively intuitive methods and countermeasures for jiangmen sanitary ware enterprises to get out of the dilemma. Keywords: Jiangmen; Sanitary ware industry; Export trade; Countermeasures 目 录 TOC \o 1-2 \h \z \u 1绪论 1 1.1选题背景 1 1.2研究的意义和研究目的 1 1.3研究思路与研究方法 2 2文献综述 2 3江门卫浴产业出口现状分析 3 3.1江门卫浴产业概况 3 3.2出口贸易总体概况 4 3.3主要出口贸易国家 6 3.4市场竞争能力 6 4江门卫浴产品出口中存在的主要问题 7 4.1产品技术含量，易遭受技术贸易壁垒 7 4.2出口贸易主体较为固定 8 4.3产品附加值低 8 4.4产业风气不良 9 5提升江门卫浴产品出口竞争力的对策建议 10 5.1坚持自主创新，着重培养技术人才 10 5.2大力开发新兴市场 11 5.3增强品牌意识和版权意识 12 6结语 13 参考文献 14 谢 辞 16 PAGE