体育市场营销基础.pptx

Lesson9 Managing Marketing Information;The Importance of Information;Information Overload;The Marketing Information System;The Marketing Research Process;1、Defining the Problem Objectives;2、Developing the Research Plan;2.2 Gathering Secondary Data;Online Databases;2.3 Observational Research;Observational Research; Survey Research ;Experimental Research; Strengths Weaknesses of Contact Methods; Choosing the Sample; Primary Data Collection;Questionnaires;问卷设计; 结构：;问题及答案：主体部分 开放式问题： 封闭式问题 编码及其他资料：问卷编号、调查员编号、调查 日期、被调查者住地等。 ; 步骤：;其它：;Collecting the Data;4、Interpreting Reporting Findings;Customer Relationship Management;Rest Stop: Make a marketing report ;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。5月-215月-21Monday, May 31, 2021 10、人的志向通常和他们的能力成正比例。15:26:1315:26:1315:265/31/2021 3:26:13 PM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。5月-2115:26:1315:26May-2131-May-21 12、越是无能的人，越喜欢挑剔别人的错儿。15:26:1315:26:1315:26Monday, May 31, 2021 13、志不立，天下无可成之事。5月-215月-2115:26:1315:26:13May 31, 2021 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。31 五月 20213:26:13 下午15:26:135月-21 15、会当凌绝顶，一览众山小。五月 213:26 下午5月-2115:26May 31, 2021 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2021/5/31 15:26:1315:26:1331 May 2021 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。3:26:13 下午3:26 下午15:26:135月-21