产业动态与全球市场分析.pptx

Industrial Dynamics and Market/Competitor Analysis in a Global Context;Overview of the Block;The Concept of Industrial Dynamics;The Players;The Role of ICT in Changing the Rules of the Game;Migatronic -”The Rolling Case” ;Some Key Concept Theories;Competence-based Theory;Strategic Implications of the Competence-based Theory;Teaching Methods;International Market Analysis;Aims and Approaches;Market Analysis and Organisational View of the Environment;Assumptions Underlying Knowledge Acquisition;Implications for Market Knowledge Acquisition;The asian perspective;Three Types of Productive Organisational Learning;;Types of Marketing Intelligence ;The Emic and Etic Debate;Studying the Company;Respondent Selection;The Concept of Market Knowledge;Organisational Dissemination of Market Knowledge;Analysis Of New Market Opportunities;Analysis Of New Market Opportunities;Ansoff’s Product-Market Framework;Market Selection and Pruning Decisions;Criteria for Market Selection;;Consideration Regarding Pruning;Customer Value Analysis (CVA);;Preferences for Alternative Approaches to Market Knowledge Acquisition;Types of International Market Research;A Model of Market Opportunity Analysis;;Industry Analysis;Estimating Industry Market Potential;Industry sales forecast;Estimating a Firms Sales Potential;Company’s sales forecast;Analysis of market size;Summary of Estimating Equations;Market Attractiveness Criteria;Competitive Strengths;Problems Relating to International Market Research;Rationale and Styles of Interviewing;Interviewing process;Respondents’ Perception of the Interviewer;Validity Checks;The Issue of Vocality;Segmenting business markets;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。5月-215月-21Monday, May 31, 2021 10、人的志向通常和他们的能力成正比例。14:48:3414:48:3414:485/31/2021 2:48:34 PM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。5月-2114:48:3414:48May-2131-May-21 12、越是无能的人，越喜欢挑剔别人的错儿。14:48:3414:48:3414:48Monday, May 31, 2021 13、志不立，天下无可成之事。5月-215月-2114:48:3414:48:34May 31, 2021 14、Than