标准案例分析学习计划范例.docx

精品文档 精品文档 羃 蚈蒀 蚈膃 羄莅 蒁螈 蚁PAGE PAGE10 精品文档 PAGE 案例剖析范文 Case1 Casedescription: Although IKEA has recently initiated an American style performance review procedure, which requires documenting employees’ individual performance strengths and weaknesses, Swedish managers feel uncomfortable with the formality of the system and the need to providenegativefeedback.Sincetheyhold the more senior positions, their ambivalence has resulted in little real discrimination in pay increases which are directly linked tothe reviews. Although turnoveratIKEAislowerthantheindustry average, and coworkers generally appreciate IKEA’s caring environment, thereissomelatentdiscontentwiththewaypayincreasesaredistributed,evenamonglong-termemployeeswhofeelthattheir whichwillencouragetheindustry “leader” toenter the country and invest. The risks can be high but, if successful, soare the rewards. BurnsPhilip’sfirstventureintoChina,after learning somevery hard lessons, was so successfulthatafterthreeyears,itinvested more money and doubled the size of a fermentation plant. Burns Philip’s plants are located in Guangdong, Shanghai, Harbin, and in the west. “This gives us coverage in theareaswhereyoufind opportunities, particularly a developing middle class with disposable incomes, ” saysMrAroney.Ineachofitsjointventures burns Philip has encountered different conditions, due to differencesin language and culture. The percentage of equity that BurnsPhilipholdsinjointventuresvariedaccordingto: 1.therequirementgovernmentatthe  of time  the when  Chinesethejoint venturewasfounded; theexpectedlifeofthejointventurethatissoughttobeestablished; thecapabilityofthejointventurepartnertocontributeresources. Mr Aroney says，“All the abovecan be subjecttolengthynegotiationspriortoany agreement being reached. The meetings canlastfor12hoursatatime,andcontinue for several days. And each time you go back tothe table, thegoalsseemtohave been shifted. It is only with perseverance andasinceredesiretoformajointventure that y