某咨询公共电视运营模式(英文版).ppt

Developing a Sustainable Economic Model for Public Television;PROJECT ASPIRATIONS AND KEY QUESTIONS;CHALLENGES: BOTH STATION ECONOMIES AND PROGRAM DEVELOPMENT ARE AT-RISK ;273.3;CHALLENGES: HISTORICALLY, THE SYSTEM HAS GROWN THROUGH DIVERSIFICATION – NOW ALL REVENUE SOURCES ARE THREATENED;CHALLENGES: NET STATION MEMBERSHIP REVENUE HAS DECLINED IN REAL TERMS SINCE 1990;CHALLENGES: DECLINES WILL CONTINUE IN NET MEMBER SUPPORT;CHALLENGES: STATION HAVE MET THESE CHALLENGES IN THE PAST BY CONTROLLING COSTS ACROSS THE BOARD;2001 Actual;CHALLENGES: CAPITAL INVESTMENTS MAY FURTHER REDUCE AVAILABLE FUNDING;CHALLENGES: NATIONAL PROGRAMMING, LIKEWISE, FACES UNPRECENTED PRESSURES;CHALLENGES: NO RELIEF FROM TRADITIONAL PROGRAMMING FUNDING SOURCES;CHALLENGES: INCREASINGLY, NATIONAL PROGRAMMING DOLLARS HAVE LESS LEVERAGE RELATIVE TO COMPETITION;CHALLENGES: INDEPENDENT COMMERCIAL BROADCAST STATIONS FACE SIMILAR PRESSURE AND ARE RESPONDING WITH SIMILAR SOLUTIONS – INCREASE SCALE AND IMPROVE PRACTICES;OPTIONS: WE BEGAN THE PROCESS BY DEFINING A SET OF CRITERIA;OPTIONS: A BROAD RANGE OF IDEAS WERE COLLECTED THAT WE BELIEVED MIGHT MEET THE CRITERIA ;OPTIONS: WE ANALYZED THE IDEAS AGAINST EACH CRITERION ;OPTIONS: THREE POTENTIAL SOLUTIONS PASSED EACH SCREEN ; * Based on case study stations, including KUED, OPTV, KNPB, and WGBH Source: Station interviews; McKinsey Nonprofit Practice;SOLUTIONS: CASE STUDIES OFFER USEFUL ROLE MODELS FOR STATIONS LAUNCHING HIGH TOUCH DEVELOPMENT EFFORTS;SOLUTIONS: SUCCESS REQUIRES SIGNIFICANT ACTION;SOLUTIONS: MEMBERSHIP STAFF OUTNUMBERS MAJOR GIVING STAFF OVER 6:1;SOLUTIONS: KEY ELEMENTS OF OUR PLAN WILL INCLUDE DEVELOPING CAPACITY AT STATIONS – WITH GMs AND BOARDS, AS WELL AS WITHIN DEVELOPMENT DEPARTMENTS ;McKinsey Study;SOLUTIONS: BROADCAST OPERATIONS WORK FLOWS PROJECT;SG sells additional sponsorship Inventory;NEXT STEPS: TIMELINE AND DELIVERABLES;DISCUSSION QUESTIONS;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。*** 10、人的志向通常和他们的能