电子商务毕业论文.docxVIP

我国旅游电子商务发展现状、问题及对策研究 PAGE 海南大学 毕业设计(论文) 我国中小型跨境电商发展现状及对策剖析 学 院 XX学院 专 业 电子商务 班 级 20XX级X班 学生姓名 学生姓名 学 号指导教师 X教授 202X年3月 PAGE PAGE 1 我国中小型跨境电商发展现状及对策剖析 PAGE PAGE V 摘 要 随着近几年信息技术和大数据的不断成熟以及国家对于电子商务的大力支持，中小型跨境电商企业利用其自身的不受时间空间限制的优势得到了突飞猛进的发展，并且逐渐成为我国进口和出口方面的主要生力军，极大的提升了我国进出口贸易的效益。 首先，运用文献查阅法、访谈法以及和导师的交流沟通中选取恰当的影响中小型跨境电商企业发展的制约因素，并设计问卷；其次，以全国中小型跨境企业作为样本进行问卷调查；最后，将中小型跨境电商企业和大型企业进行优劣势对比，通过spss的描述性统计，得出企业所面临的困境：一、宏观因素，通关手续复杂、支付问题、信用问题、物流问题；二、微观因素，店铺定位和市场选择、人才缺乏、资金链和供应链不稳定；三、第三方平台因素，速卖通、亚马逊等困境，根据上述困境，提出相应的解决措施：一、优化通关流程、规范跨境电商支付平台、完善跨境电子商务的监管、引进新技术，推动物流产业的升级；二、定位市场和店铺基调、优化企业流程、有效选择物流、人才储备，制定考核标准；三、开展供销大会、平台严格监管、共享海外仓项目建立。帮助企业更好的在跨境电商大潮中获取更大的收益。 关键字：中小型企业；跨境电商；国际贸易  Abstract With the continuous maturity of information technology and large data in recent years and the strong support of the country for e-commerce, small and medium-sized cross-border electric business enterprises to use their own free from time and space constraints have been rapid development, and gradually become China Import and export of the main force, greatly enhance the efficiency of Chinas import and export trade. First of all, the use of literature review, interviews and communication with the mentor to select the appropriate impact on small and medium-sized cross-border electricity business development constraints, and design questionnaires; secondly, the national small and medium-sized cross-border enterprises as a sample survey Finally, the small and medium-sized cross-border electric business enterprises and large enterprises to compare strengths and weaknesses, through the spss descriptive statistics, the difficulties faced by enterprises: First, the macro factors, payment problems, credit problems, logistics Third, the third-party platform factors, speed sell through, Amazon and other difficulties, according to the above difficulties, put forward the corresponding measures: a ones third-party platform factors, speed sell through, Amazon and other dile