Publishing标准普洱的行业报告.pdfVIP

INDUSTRY SURVEYS Publishing AUGUST 22, 2002 / PUBLISHING THIS ISSUE REPLACES THE ONE DATED MARCH 14, 2002. THE NEXT UPDATE OF THIS SURVEY IS SCHEDULED FOR FEBRUARY 2003. CURRENT ENVIRONMENT 1 INDUSTRY PROFILE 6 Industry Trends 8 How the Industry Operates 15 Key Industry Ratios and Statistics 23 How to Analyze a Publisher 24 GLOSSARY 29 INDUSTRY REFERENCES 32 COMPARATIVE COMPANY ANALYSIS 35 William H. Donald Publishing Analyst Editor: Eileen M. Bossong-Martines Copy Editor: Carol A. Wood Production Coordinators: GraphMedia Statistician: Sally Kathryn Nuttall Production Coordinator: Paulette Dixon Subscriber relations: 1-800-852-1641 Copyright © 2002 by Standard Poor’s All rights reserved. ISSN 0196-4666 USPS No. 517-780 Visit the Standard Poor’s web site: STANDARD POOR’S INDUSTRY SURVEYS is published weekly. Annual subscription: $10,500. Reproduction in whole or in part (including inputting into a computer) prohibited except by permission of Standard Poor’s. Executive and Editorial Office: Standard Poor’s, 55 Water Street, New York, NY 10041. Standard Poor’s is a division of The McGraw-Hill Companies. Officers of The McGraw-Hill Companies, Inc.: Harold McGraw III, Chairman, President, and Chief Executive Officer; Kenneth M. Vittor, Executive Vice President and General Counsel; Robert J. Bahash, Executive Vice President and Chief Financial Officer; Frank D. Penglase, Senior Vice President, Treasury Operations. Periodicals postage paid at New York, NY 10004 and additional mailing offices. POSTMASTER: Send address changes to INDUSTRY SURVEYS, attention Mail Prep, Standard Poor’s, 55 Water Street, New York, NY 10041. Information has been obtained by INDUSTRY SURVEYS from sources believed to be reliable. However, because of the possibility of human or mechan