品牌折扣女装开店需要准备.pptx

女装批发 chapter 14international organization design and control14-Chapter Objectives 1Define and discuss the nature of international organization design and identify and describe the initial impacts of international business activity on organization designIdentify and describe five advanced forms of international organization design and discuss hybrid global designs14-Chapter Objectives 2Identify and describe related issues in global organization designExplain the general purpose of control and the levels of control in international businessDescribe how international firms manage the control function14-Organization DesignOrganization design (or organization structure) is the overall pattern of structural components and configurations used to manage the total organization. 14-Factors Affecting DesignCountrycultureSizeEnvironmentStrategyTechnology14-Functions of Firm DesignAllocates organizational resourcesAssigns tasks to its employeesInforms employees about firm’s rules, procedures, and expectations Collects and transmits information14-Types of Knowledge Affecting DesignArea knowledgeProduct knowledgeFunctionalknowledge14-Forms of Global Organization DesignProductAreaMatrixFunctionalCustomer14-Managerial Philosophies Affecting DesignEthnocentricPolycentricGeocentric14-Global Product DesignThe global product designassigns worldwide responsibility for specific products or product groups to separate operating divisions within a firm. 14-Figure 14.1 Samsung’s Global Product Design14-Global Product DesignAdvantagesManagerial expertise Production efficienciesProduction flexibilitiesFlexible response to changeMarketing flexibilityDisadvantagesUnnecessary duplicationCoordination and cooperation difficult14-The Danone Group uses a global product design.14-Global Area DesignThe global area design organizes the firm’s activities around specific areas or regions of the world. 14-Figure 14.2 Global Area Design14-Disadvantages of Global Area DesignFirm may sacrifice cost