品牌管理目标顾客群零售模式分析.pptx

“出发点”决定了基于供应链的“渠道关系”;SHOPPER FOCUSED RETAILING目标顾客群零售模式;All SFR work will be prioritized by the Consumers Hierarchy of needs and will start with focusing the customer on the target shopper;;战略决策 Strategic Decisions;Shopper Focused Retailing Process;1 - Identify Target Household “确定目标顾客群”;;;4 - Create Shopper Offering “围绕顾客群创建商品组合”;;;;;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;2 - Establish Core Competency;2 - Establish Core Competency;2 - Establish Core Competency;3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);3 - Define Value Propositions (Concept Development);Shopper Insight;4 - Create Shopper Offering;;4 - Create Shopper Offering;5 - Establish Corporate Roles, Tactics, Measures;5 - Establish Corporate Roles, Tactics, Measures;6 - Shopper Offering Assessment;6 - Shopper Offering Assessment;;ECR 是目标 - SFR 是途径;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。11月-2011月-20Sunday, November 1, 2020 10、人的志向通常和他们的能力成正比例。09:59:5509:59:5509:5911/1/2020 9:59:55 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。11月-2009:59:5509:59Nov-2001-Nov-20 12、越是无能的人，越喜欢挑剔别人的错儿。09:59:5509:59:5509:59Sunday, November 1, 2020 13、志不立，天下无可成之事。11月-2011月-2009:59:5509:59:55November 1, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。01 十一月 20209:59:55 上午09:59:5511月-20 15、会当凌绝顶，一览众山小。十一月 209:59 上午11月-2009:59November 1, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020/11/1 9:59:5509:59:5501 November 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。9:59:55 上午9:59 上午09:59:5511月-20