YG公司财务战略矩阵分析.docxVIP

PAGE 17 摘 要 乳制品逐渐成为人民日常生活中不可或缺的消费品。它们具备有人类所需的氨基酸，其比例接近人体所需的最佳最优最合理化的比例，具有丰富的营养，利于促进肠道的消化。近年来，全国的乳品行业的壁垒逐渐的进行攀升，各企业也慢慢的将重心放在提高产品的质量上来。因此，从整个行业的增长来看，已呈现出明显放缓的趋势。再者，受到国外进口乳制品的冲击，国内的乳业企业无疑处于不利地位。在这个大环境下，企业如何化解压力并在竞争中发展壮大，是每一个企业必须深思的问题。对财务战略矩阵进行分析能够有利于公司，完成既定的经营目标或者任务。再者，通过这次的分析使得公司更深刻的理解自身的实际经营情况，以此更好的制定合理合适的发展战略。来保证资金高效率流动、保证企业财务竞争优势本文以从事乳业的YG公司为例，该企业的主营业务是以加工和销售液态奶，其缺乏独自的奶源基地，但在一定的区域具有较为稳定的市场占有率。同时，该公司将充分利用资本市场的资源，积极的寻求与上游企业的战略性合作，秉持争取成为本地市场的龙头企业的经营目标，逐步的扩大市场的份额。而本文则是通过该公司的财务报表分析该公司的业务单元能否创造价值，产生的现金流能否支持企业自身发展，从而对处于不同象限的业务单元，提出合理且恰当的财务战略，以至于促进该企业的可持续发展。 关键词： 财务战略 财务战略矩阵 财务战略矩阵构建 Abstract Dairy products are one of the national consumer goods in China, which contains all 8 essential amino acids in the human body, and the composition ratio is similar to the most suitable proportion needed by human beings, so it is rich in nutrition and easy to digest. Barriers to the dairy industry are gradually rising, and companies are gradually shifting their focus to product quality, resulting in a marked slowdown in the overall growth rate of the industry. In addition, influenced by the enter port of foreign articles for daily use, internal dairy enterprises are beyond doubt in a disadvantageous position. In this environment, how to solve the pressure and develop in the competition is a problem that every enterprise must ponder. The analysis of financial strategy matrix can help the company to fulfil the established business tasks. Moreover, through this analysis, the company has a deeper understanding of its actual business situation, so as to better formulate a reasonable and appropriate development strategy, choose appropriate strategies to ensure the efficient flow of funds, to ensure the financial competitive advantage of enterprises This article is engaged in dairy YG company as an example, the enterprises main business is to process and sell liquid milk, It lacks a single milk source base, but has a more stable market share in a certain area. At the same time, the compa