德国市场营销环境的PESTEL分析.pdf

德国市场营销环境的 PESTEL分析 Germany marketing environment analysis Name: Mo Ting Class : Marketing Class 102 Student Number : 2010243043 Germany marketing environment analysis Abstract Germany is a highly developed industrial nation3. The economic strength ranks first in Europe. And it is the world#039;s fourth largest economic power. Germany is also the world#039;s second largest merchandise exporter and the third largest importer of goods. For decades, Germanyis at the world#039;s leading position in foreign trade. And it is known as the ;export champion.; In the European debt crisis ：Ireland, Spain, Portugal, Greece has to call for help from all EUcountries trying to revive from the crisis. But Germany keeps its economy steady going up year by year. In 2011, the Germanyeconomygrowth rate was 3.6%. In 2012, The Germany private consumption growth rate have increased by 0.8%. Germanyis China#039;s largest trading partner in Europe. China is also Germany#039;s largest trading partner in developing countries. China mainly export commodities include textiles, clothing, livestock products, food, light industry, chemicals, pharmaceuticals and other raw materials to Germany. In order to better to enter the Germany market. We need to analyse the general and specific market environment of Germany. This paper is mainly from political, economic, social, cultural, technological, environmental, law these six aspects to understand Germany of market opportunities and threats. Keywords：Germany，marketing ，PESTEL，analysis _Toc356752353 1 Political International trade is essential for every country. Globalization is the result of