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[重点实用参考文档资料]
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[重点实用参考文档资料]
Businessplan
forthepetmarket
Miracle
Nov-22-2009
Business plan for the pet market(Ging long)
EGecutiveSummary
Petssoldonthemarkettodayisverylarge,anincreasingnumberofyoungeragegroupsliketokeepaspetsandtotheirpartners.Theynotonlysatisfiedwithasimplefeeding,butalsoregardthemastheirparents.Becausetheyhavethismentality,theotherrelevantmarketcameintobeingandpets-petgrooming,healthcareandsoon.Atpresent,therearealreadymanysuchinstitutionsabroad;manydomesticfirst-linehasalsobeendevelopedcities,asimilarorganization,butduetotechnicalreasons,andotheraspectsofasinglenationalcomparisonofmanyoftheseinstitutions
Indevelopedcitymarkets,thereeGistsalackageofall-packageorganizationforallkindofpetservices.Insecondlinecities,someserviceorganizationsforonlyonekindofpetstillhavealargemarketshare,butweneedamoreeffectivesolutiontodevelopmarketthere.Fortheconsideration,ourprogramistodesignthemarketinNanning,throughtheprogram,wecanfindamoreeffectivewaytolearnhowthepetservicemarketworksandhowtoeGplorepotentialbusinessopportunity.
[重点实用参考文档资料]
Business plan for the pet market(Ging long)
TableofContent
1.Introduction
2.Currentmarketingsituation
3.Swotanalysis
4.Objectives
5.Marketingstrategy
6.Actionprogrammes
7.Budget
8.Control
9.Conslusion
[重点实用参考文档资料]
PAGE 1
1.Introduction
1.1Organization
Headquarters:Chairman,GeneralManager(FinanceDepartment,InvestmentDepartment,MarketingDepartment),deputygeneralmanager(customerservicedepartment,advertisingdepartment),thedepartmentheads,employees
Chainstores:storemanager,medicalgroups,beautygroup,photographygroup,publicrelationsgroup,salesgroup
2.Currentmarketingsituation
Petindustryiscurrentlyonthemarket,therearemanysimplepetsaleshop;However,regardingthepetoftheserviceagenciesinthecountryonlyaverysmallpresenceinsomedevelopedsmallerfirst-tiercities,structure,petservices,asinglestore,suchasonpetcareandbeauty.Itwaslearnedthatinforeigncountries,manydevelopedcountries,onavarietyofpetservices,agencieshaveaperfectsystem,vario
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