【精品】全域旅游视角下富平县旅游业精准扶贫研究.docVIP

全域旅游视角下富平县旅游业精准扶贫研究 摘 要 近年来，随着旅游的快速发展，全域旅游和精准扶贫也日益成为人们关注的焦点问题。旅游业和农村经济发展碰撞出了新的火花，树立“全域旅游”理念，将旅游开发与精准扶贫紧密结合，不仅可以提高贫困地区旅游资源开发利用率，而且可以使二者之间实现良性互动，有利于推进贫困地区经济水平的提高。本文以陕西省富平县为研究对象,以国内外及前人的研究成果为基础，结合富平县当前旅游发展现状，深入探讨富平县发展旅游中存在的问题，站在全域旅游的视角下审视富平县未来的发展，如何在推动县域经济发展的前提下，最优化开发富平县的旅游资源，拓展出符合市场需求的旅游产品，同时借助全媒体营销的优势，提高富平县的知名度，助力富平旅游扶贫发展。 关键词：全域旅游；精准扶贫；县域旅游；富平县 Abstract In recent years, with the rapid development of tourism, global tourism and precision poverty alleviation has increasingly become the focus of attention. Tourism and rural economic development hit a new spark, establish the global tourism concept, tourism development and precision poverty alleviation will be closely integrated, not only can improve the development and utilization of tourism resources in poor areas, and can make a benign interaction between the two , Is conducive to promoting the economic level of poor areas to improve. Based on the research results of Fu ping County, this paper takes Fu ping County of Shaanxi Province as the research object, and discusses the current situation of tourism development in Fu ping County, and explores the problems in the development of tourism in Fu ping County, and looks at Fu Ping from the perspective of global tourism The future development of the county, how to promote the development of county economy under the premise of the optimal development of Fu ping County tourism resources to expand in line with market demand for tourism products, while the advantage of full media marketing to improve the visibility of Fu ping County, Poverty alleviation and development. Keywards：Global tourism; precision poverty alleviation; County tourism; Fu ping county 目 录 TOC \o １—２ \h \z \u 一、绪论 （一）研究背景及意义 １．研究背景 当前，全域旅游和精准扶贫已逐渐走进大众视野，日益成为全社会关注的焦点。近些年来，为满足旅游业井喷式发展的需求，对旅游业也提出了更高的衡量标准。２０１３年底习近平同志到湖南调研时，初次做出精准扶贫的重要批示。从此，精准扶贫成为我国扶贫的重要方略。全域旅游和精准扶贫这两大战略对拉动我国经济发展起到了至关重要的作用，如何加强旅游与精准扶贫之间的合作默契，实现两者共同发展，这对经济、旅游方面的工作者、学者以及各级政府部门都是一个值得深度探讨研究的课题。 ２．研究意义 陕西省富平县被列为国家级贫困县范畴，属于国家重点扶贫对象。目前富平县整体经济并不景气。近几年