【精品】基于网络游记的陕西旅游形象研究.docVIP

基于网络游记的陕西旅游形象研究 摘 要 随着近年来网络科学技术的发展以及旅游业的蓬勃发展，越来越多的旅游者借助网络有哪些信誉好的足球投注网站旅游目的地的信息，尤为关注网络游记。旅游者通过网络游记获取的旅游目的地的旅游形象感知对其旅游决策有着重要影响。本论文运用内容分析法对从旅游网站上收集的旅游者的网络游记进行文本分析，整理分析旅游者对陕西省旅游形象的认知，从而分析陕西省的旅游热点、结构以及问题。通过研究发现，旅游者对陕西省旅游形象的认知以正面的积极地为主，不过也有这负面和批评的地方。同时发现陕西省的旅游存在发展不均衡的问题，旅游热点和结构以人文类景观占主要部分，而自然类景观中，除著名的自然旅游景点“华山”外，则很少被旅游者注意。通过这些研究结果，总结问题，继而提出相应建议，以促进陕西省的旅游发展，建立良好的陕西旅游形象。 关键词：网络游记；内容分析；旅游形象；陕西省 Abstract With the development of network science and technology in recent years and the vigorous development of tourism, more and more tourists use the Internet to search for tourist destination information, especially for online travel.Travelers tourist image perception through tourist travel has important influence on tourism decision. This paper uses the content analysis method to analyze the online travels collected from the tourist websites, analyze and analyze the tourists cognition to the tourism image of Shaanxi Province, and analyze the tourism hotspots, structure and problems in Shaanxi Province. Through the study found that tourists on the Shaanxi tourism image of the positive to the positive positive, but also have this negative and criticism of the place. At the same time, it is found that the development of tourism in Shaanxi Province is uneven, tourism hot spots and structure To the humanities landscape accounted for the main part of the natural landscape, in addition to the famous natural tourist attractions Huashan Mountain, the tourists are rarely noted. Through these research results, summarize the problems, and then put forward the corresponding recommendations to promote the development of tourism in Shaanxi Province, the establishment of a good image of Shaanxi tourism. Keyword：Network travel; Content Analysis; Tourism image; Shaanxi Province 一绪论 （一）研究背景 经过研究发现，近年来，全国旅游者的数量和旅游者的出游次数迅速增加，随之，旅游景区的管理者认识到，建立一个良好的旅游形象对于旅游景区的良好发展的重要性。旅游决策和旅游行为理论认为，旅游形象是影响潜在旅游者做出旅游目的地选择的重要因素，因此，各旅游地往往投入大量的人力、财力和物力，以期在潜在旅游客源市场中建立理想的旅游形象，从而在旅游市场竞争中处于有利地位[１]。 而随着近年来互联网的普及，科学技术的大力发展，网络资源极大丰富，越来越多的人通过网