某咨询行业分析marketresearch1.pptx

Developer: Barbara Bilodeau;Agenda;Agenda;First Steps;First Steps;Agenda;Types of Research Methodology; ; ;Agenda;Telephone Surveys; ;* With Bain Research and Data Analysis Group;* Some vendors use other names; ; ;Agenda;Focus Groups; ;Focus Groups - Overview; ; ; ; ;Electronic Focus Groups; ; ; ; ; ;Agenda;Consumer Intercepts; ; ;Agenda;Mail Surveys; ; ; ;Agenda; ; ;Agenda;Omnibus Studies; ;Agenda;Types of Samples;* Incidence is the percentage of people contacted who meet the survey qualifications; ;Agenda;Choosing a Market Research Vendor; ; ; ; ;Agenda;* Incidence equals the percentage of people contacted who qualify for the survey;Temps as Phone Interviewers; ; ; ; ; ; ;Agenda; ; ; ; ; ; ; ;* An example of an answered grid is on the next side;Questionnaire Design (Revenue Sieve/Share of Wallet Competitor Grid);Questionnaire Design: Attitudinal Customer Segmentation Example (1 of 6); ;Questionnaire Design: Attitudinal Customer Segmentation Example (3 of 6);Questionnaire Design: Attitudinal Customer Segmentation Example (4 of 6);Questionnaire Design: Attitudinal Customer Segmentation Example (5 of 6);Questionnaire Design: Attitudinal Customer Segmentation Example (6 of 6);; ; ;Agenda; * These should always be returned to Bain; ; ; ; ; ;Source: Bain National Brand Image Study; ; ;Market size is the most significant driver of profitability for Family Clothiers.;Data Analysis (CHAID Analysis-Location Strategy-Store Evaluation Summary); ; ; ; ; ; ; ; ; ; ; ;Agenda;Research and Data Analysis;Data Analysis Capabilities;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。11月-2011月-20Thursday, November 19, 2020 10、人的志向通常和他们的能力成正比例。01:37:5301:37:5301:3711/19/2020 1:37:53 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。11月-2001:37:5301:37Nov-2019-Nov-20 12、越是无能的人，越喜欢挑剔别人的错儿。01:37:5301:37:5301:37Thursday, November 19, 2020 13、志不立，天下无可成之事。11月-2011月-2001:37:5301:37:53November 19, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It wa