日本市场可乐产品分析报告(3).pptx

CONFIDENTIAL;FINGERPRINT – COKE;;;COKE – COMPANY BACKGROUND ;COMPANY EVOLUTION ;Source: Annual report; Standard Poor’s Registar;COKE STOCK PRICE COMPARISON – U.S. ;; Source: Company web-site;Coke has historically made equity investments in selected bottlers with the intention of financial reengineering, but is now moving away from this strategy. The company has realized that “big is not always better” and is trying to get out of anchor bottlers in Brazil and the Philippines.;SELECTED LOCATIONS;;STORYLINE ;;PRODUCT STRATEGY ;COKE’S JAPANESE PRODUCTS ;;COKE CAPABILITIES IN JAPAN ;Japan is Coke’s most profitable market after the U.S. Coke derives about 17-20% of its overall profit from Japan.;;Structure;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。11月-2011月-20Thursday, November 19, 2020 10、人的志向通常和他们的能力成正比例。01:26:3901:26:3901:2611/19/2020 1:26:39 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。11月-2001:26:3901:26Nov-2019-Nov-20 12、越是无能的人，越喜欢挑剔别人的错儿。01:26:3901:26:3901:26Thursday, November 19, 2020 13、志不立，天下无可成之事。11月-2011月-2001:26:3901:26:39November 19, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。19 十一月 20201:26:39 上午01:26:3911月-20 15、会当凌绝顶，一览众山小。十一月 201:26 上午11月-2001:26November 19, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020/11/19 1:26:3901:26:3919 November 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。1:26:39 上午1:26 上午01:26:3911月-20