【精品】嘉应学院普通大学生篮球爱好者篮球消费现状调查 (2).docx

嘉应学院普通大学生篮球爱好者篮球消费现状调查 中文摘要 大学生作为篮球消费群体中重要的组成部分，他们有较高的学历，较广博的知识面和复杂的知识结构，但由于缺少社会生活经验，受到社会上各种因素的影响，他们表现出的许多篮球消费行为还不够理想、合理化。本文以嘉应学院800名篮球爱好者为研究对象，通过文献资料法、访谈法以及问卷调查法等，对嘉应学院大学生对篮球消费的认识、大学生的篮球用品消费动机、大学生篮球用品消费水平以及影响嘉应学院学生篮球用品因素进行分析。正确引导他们的篮球消费行为。只有大学生具有合理的篮球消费行为，才能够促进高校体育的发展，促使学校寻找适合学生篮球消费发展的管理模式，带动学校体育的发展。 关键词：嘉应学院；篮球运动；消费观念；消费动机 Abstract As an important part of basketball consumer group, college students have higher education, extensive knowledge and complex knowledge structure, but because of the lack of social life experience, influenced by various factors in society, many of the basketball consumption behaviors they show are not ideal and reasonable enough. This paper takes 800 basketball enthusiasts of Jiaying College as the research object, through literature method, interview method and questionnaire survey method, analyzes the college students understanding of basketball consumption, the college students consumption motivation of basketball supplies, the consumption level of college students basketball supplies and the factors affecting the students basketball supplies. Positive really guide their basketball consumption behavior. Only when college students have reasonable basketball consumption behavior can they promote the development of college sports, promote the school to find the management mode suitable for the development of students basketball consumption, and promote the development of school sports. Key Words:Jiaying College; Basketball; Consumer Concept; Consumer Motivation 目 录 TOC \o 1-3 \h \u 32457 中文摘要 1 3841 Abstract 2 895 1前言 5 4739 1.1??选题依据 5 19501 1.2篮球消费相关概念的界定 5 9847 2研究对象与方法?? 5 3955 2.1研究对象? 6 997 2.2研究方法 6 5007 2.2.1文献资料法? 6 27646 2.2.2访谈法 6 8474 2.2.2问卷调查法?? 6 2175 表2嘉应学院大学生男生和女生调查比例 7 14421 2.2.3数理统计法 7 18482 3结果与分析 7 1582 3.1调查大学生对篮球消费的认识 7 24691 3.1.1篮球爱好对篮球消费的影响调查分析 7 15913 3.1.2不同年级大学生对篮球消费的认识 8 9187 3.1.2不同地域大学生对篮球消费的认识 8 26831 3.2大学生的篮球用品消费动机与价格影响分析 9 8112 3.2.1不同性别大学生篮球用品消费动机调查 9 29263 3.2