世界顶级酒店品牌的品牌价值损失近230亿美元.docxVIP

2021 2021 The annual report on the most valuable and strongest hotel brands June 2021 Contents. About Brand Finance 4 Get in Touch 4 B 6 Brand Finance Group 6 Foreword 8 Executive Summary 10 Brand Finance Hotels 50 (USD m) 16 Brand Finance Leisure Tourism 10 (USD m) 18 Sector Reputation Analysis 20 Methodology 22 Definitions 24 Brand Valuation Methodology 25 Brand Strength 26 Brand Equity Research Database 27 Our Services 28 Consulting Services 30 Brand Evaluation Services 31 Communications Services 32 Brand Finance Network 35 ? 2021 All rights reserved. Brand Finance Plc. Brand Finance Hotels 50 June 2021 3 About Brand Finance. Brand Finance is the worlds leading brand valuation consultancy. We bridge the gap between marketing and finance Brand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance. For 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. We quantify the financial value of brands We put 5,000 of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually. We offer a unique combination of expertise Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting.  Request your own Brand Value Report A Brand Value Report provides a complete breakdown of the assumptions, data sources, and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to We pride ourselves on technical credibility Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, and the first brand valuation consultancy to join the International Valuation Standards Council. ga