下一代移动游戏报告.pptx

;;In this report, we look at how high-fidelity mobile gaming has evolved in the past four years worldwide, with a particular focus on North America, Europe and China. In addition to the growth analysis in key markets, we share insights from trend-making publishers in the mobile gaming space and deep-dive into how mobile devices have developed to meet mobile gamers’ growing appetite for complex games.;;Mobile Is the Biggest Gaming Platform in the World Global games market revenues | 2021 | Per device segment with year-on-year growth rates;;Nearly Half of Global Game Revenues Come from APAC Global games market revenues | 2021 | Per region with year-on-year growth rates;Globally, 94% of Gamers Play on Mobile Global number of players across PC, console, and mobile | 2018-2023;;;;The rise of cross-platform play (or crossplay) is also playing a big part in removing barriers between devices, and it’s worth noting that big franchises often need to be accessible on mobile to truly become global successes. Fortnite made headlines with its crossplay support for all platforms, with tailored elements for mobile. As another example, PUBG reached its peak global success not on PC/console but through the popularity of its mobile iteration. Today, being a globally successful franchise is much harder to achieve if the experience is limited to devices that don’t have widespread accessibility. This is especially true for growth markets, where the cost of next-gen consoles and premium PC hardware continues to put next-gen gaming out of reach for many would- be core gamers.;Games Are More Complex, Advancing in Mechanics and Graphics;Mobile Gamers Become More Gender Balanced Across Key Markets;Competitive Genres Are More Popular in Mobile-First Markets;Introducing Newzoo’s Gamer Personas;China Has the Most Ultimate Gamers and “Core” Preferences;How China Has Grown as the #1 Market for Core Mobile Gaming;Core Genres Take Mobile by Storm in China;;China Leads the W