2021年移动经济性别差距报告.docx

GSMA CONNECTED WOMEN – THE MOBILE GENDER GAP REPORT 2021 CONTENTS Introduction 2 Key findings 5 The mobile gender gap in 2021 10 The journey to mobile internet use 14 The gender gap in mobile ownership 16 The gender gap in smartphone ownership 22 The growing awareness of mobile internet 26 The gender gap in mobile internet use 28 Understanding women’s mobile use 33 Recommendations 47 Appendix 1: Barriers to mobile internet use 51 Appendix 2: Mobile use cases 56 Appendix 3: Methodology 59 Endnotes 62 Authors and contributors Lead author: Isabelle Carboni Supporting authors: Nadia Jeffrie, Dominica Lindsey, Matthew Shanahan, Claire Sibthorpe Contributors: Caroline Butler, Mariana Lopez Fieldwork partner: Ipsos, Basis The GSMA would like to thank the following organisations who generously shared their insights on Kenya and India to inform this report: Asphalt Ink, BBC Media Action India, Branding Beyond Borders, Busara, Centre for Entrepreneurship, Digital Empowerment Foundation (DEF), Microsave, Purple Audacity, Quality Control Afrika (QCA), Self Employed Women’s Association (SEWA), World Vision India and World Vision International. The findings in this report do not necessarily represent the views of the organisations interviewed for this research. Introduction Owning a mobile phone and accessing the internet can be life changing. The scale and reach of mobile technology is enabling billions of people around the world to access crucial services and information to meet their life needs, often for the first time. Over 3 billion people in low- and middle-income countries (LMICs) now access the internet on a mobile phone.1 Mobile is the primary way men and women access the internet in developing countries, accounting for 85 per cent of broadband connections in 2020.2 Yet, mobile ownership and use remain unequal. While 83 per cent of women across LMICs now own a mobile phone and 58 per cent use mobile internet,3 women are being