数字文化：数字化转型的驱动力.pptxVIP

;2;Antonio Neri President CEO, Hewlett Packard Enterprise;;Reception;;;;;;;;Stakeholder Impact Space;;;;;;Mirror Room;;;;;;;;;Window Room;;;Future Room;;How you can implement cultural transformation – the big picture; Personal actions;Acknowledge you are human Be open to showing vulnerability and be honest about your development areas, but do so in the right context. This demonstration of self-awareness will help others connect with you. As you ask others to change, show them that you are also willing to do so.;Review your communication style Communication is a subtle part of company culture. Through choice of words, you can foster an open, collaborative culture, make your people feel included and address your customers effectively.;Communicate the vision and direction Share your vision and the direction for the organization widely and transparently. This will help people to understand the broader picture and to connect their day-to-day work with that vision and their own values. This will boost morale and motivation for undertaking change.;Create a sense of empowerment Many of the pillars of digital culture work best when people have the autonomy to make decisions and take actions that drive positive changes and outcomes for customers and shareholders. To promote this healthy functioning, foster an inclusive, safe environment where individuals are empowered to use their initiative, insight, skills and experience.;Launch an ambassador network Similar to the “influencer” model of social media, you can leverage specific people in your organization to drive culture change. Ambassadors help to spread the message and get others on board with the new behaviours and mindsets you want to promote. They are particularly useful for creating engagement around a discrete topic or programme: e.g. a new software systems rollout (e.g. SAP) or a new organization/department-wide initiative.;Launch an ambassador network Similar to the “influencer” model of social media, you