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XX大学大学奶茶市场消费偏好情况
调研报告
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目录
一、调查背景· ····························································2
二、调研项目简介· ························································2
三、调研目的· ····························································2
四、调研内容· ·····························································2
（一） 调研范围· ······························································3
（二） 调研对象· ······························································3
（三） 调研样本· ······························································3
（四） 调研内容· ······························································3
五、研究框架设计
（一） 研究方法· ······························································3
（二） 进度安排· ······························································4
六、调研过程
（一） 调查对象· ······························································5
（二） 二手资料收集· ··························································5
（三）定性调研 （焦点问题小组访谈） ·············································5
（四） 问卷设计与试调研· ······················································5
（五） 制定抽样方案和正式调研· ················································5
（六） 样本有效性检验· ························································5
（七） 数据处理· ······························································5
七、现状分析
（一） 基本描述分析· ··························································6
（二） 基于消费者行为选择的深层探究· ·········································12
（三） 附录：编码方案· ························································20
八、对策建议· ································································21
九、改进完善· ································································21
附录一： 调查问卷截图· ··
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