论我国驰名商标的法律保护制度.pdf

论我国驰名商标的法律保护制度 [摘要]商标，商标是一个企业对外形象的代表。绝大多数情况下，面对同类的商品，消 费者都会根据“商标”选择。而一个商标的在一定的“地域范围”存在于“相关公众”的心 理的知名度是一个量变到质变的过程，这一个过程是这个商标所代表的企业的苦心经营的结 果。或是数十年数百年的传承形成的代表；或是大量宣传投入的力度；或是品质的认可的象 征。在经济全球化的今天，国家之间的输入与输出是必不可少的，然而，随着商品的流通， 不仅是一国的商品之间存在着模仿，抄袭等现象，根据市场上或多或少存在的“崇洋”“模 仿”“山寨”国外产品的情形更是层出不穷。“模仿”“山寨”的对象往往是在国际上已经 有一定知名度的产品，不仅如此，部分人另辟蹊径，恶意抢先在国际品牌尚未注册的国家进 行商标注册。为维持经济市场的和谐稳定，对驰名商标的保护与规制是国家发展路上不可避 免要解决的。围绕驰名商标的立法背景认定标准，认定方式，我国立法方面进行研究。 [关键词]立法背景；认定标准；认定方式；法律保护的不足；对驰名商标法律保护的完 善 The legal protection system of China’s famous trademarks [Abstract] a trademark, a trademark is a representative of an enterprises external image.In the vast majority of cases, in the face of the same kind of goods, consumers will choose the trademark.A trademark in the scope exists in the public psychological awareness is a process of quantitative change to qualitative change, this is a process of this trademark represents corporate effort. Or a representative of hundreds of years of inheritance; a large amount of publicity, or a symbol of quality recognition. In the economic globalization today, the input and output between countries is essential,The object of imitation Shan zai often has some well-known products in the world. Not only that, however, some people take a new path and take the lead in the trademark registration in the countries whose international brands are not yet registered.In order to maintain the harmony and stability of the economic market, the protection and regulation of well-known trademarks is unavoidable to be solved on the road of national development.According to the phenomenon, we will focus on the trademark infringement problems that exist in the internationally renowned enterprises. We should focus on the identification standard of the well-known