《2021智能语音消费者指数》报告.pdf

INFORM YOUR BRAND’S VOICE STRATEGY FOR 2022 AND BEYOND. IN PARTNERSHIP WITH CONTENTS SECTION ONE THE AUDIENCES AND THEIR ATTITUDES P7 TOWARDS VOICE SECTION TWO THE WAYS AUDIENCES ARE USING VOICE P16 SECTION THREE ADDITIONAL WAYS AUDIENCES WANT TO P27 INTERACT WITH THEIR VOICE SECTION FOUR WHAT DOES THIS MEAN FOR BRANDS P34 AND MARKETERS? “...VOICE WILL SOON BE A PRIMARY WAY CONSUMERS CONNECT WITH THE DIGITAL WORLD, AND A PRIMARY “ WAY THAT DIGITAL MARKETERS WILL CONNECT WITH CONSUMERS… JON STINE EXECUTIVE DIRECTOR, OPEN VOICE NETWORK Copyright © 2021 Vixen Labs Limited VIXENLABS.CO 2 INTRODUCING THE VOICE CONSUMER INDEX 2021 VOICE HAS GROWN UP – IT’S THE NEXT MARKETING CHANNEL. CONSUMERS ARE READY TO CONNECT WITH YOU VIA VOICE. The 2021 Voice Consumer Index confirms that Voice is now a valuable channel for reaching audiences and meeting their needs efficiently and effectively. Despite minor differences in attitudes and opinions towards using Voice assistants in the different countries, we now have data showing a clear alignment with the marketing funnel from awareness through purchase and retention. Much like web and mobile before it, Voice has evolved from an interface to a distinct consumer channel – w