视觉传达与设计论文.docxVIP

视觉传达与设计论文 视觉传达与设计论文 本科生毕业论文 （2021届） 题目：浅谈食品包装设计中的色彩元素学生姓名：准考证号： 专业名称：班级：视觉传达设计 本科论文原创性申明 本人郑重申明：所呈交的论文（设计）是本人在指导老师的指导下独立进行研究，所取得的研究成果。除了文中特别加以标注引用的内容外，本论文（设计）不包含任何其他个人或集体已经发表或撰写的成果作品。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式表明。本人完全意识到本申明的法律后果由本人承担。 学位论文作者签名（手写）：签字日期：年月日 本科论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权***学院可以将本论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。学位论文作者签名（手写）：指导老师签名（手写）： 签字日期：年月日签字日期：年月日 色彩是最具有视觉信息传达能力的要素之一，特别是在食品包装中，诱人的色彩更加重要，它刺激了消费者的味觉，激发了消费者的购买欲望。色彩的合理性、人性化必然加强了包装的视觉冲击，起到了很好的促进作用，并且大大的提高了产品的市场竞争力。本文通过分析色彩在食品包装中的运用，强调应用色彩的味觉增强食品包装设计的表现力及创新。 关键词：色彩搭配、味觉、食品包装、包装色彩 Abstract Colorisoneofthemostimportantelementstoconveyvisualinformation,especiallyinthefoodpackaging,attractivecolorismoreimportant,itstimulatestheconsumerstaste,tostimulateconsumerdesiretobuy.Therationalityofcolor,muststrengthenthehumanizedpackagingvisualimpact,playedaverygoodroleinpromoting,andwillgreatlyenhancethemarketcompetitivenessofproducts.Inthispaper,throughtheanalysisoftheapplicationofcolorinfoodpacking,andemphasizesapplicationofcolortastetoenhancetheexpressiveforceandinnovationinfoodpackagingdesign. Keyword：Thecollocationofcolor、Taste、Foodpackaging、Packagingcolor 前言······································································································-4- 1.食品包装中的色彩·············································································-4- 1.1食品包装中色彩的特点·······························································-4- 1.2食品包装中色彩的重要性···························································-4- 2.色彩在食品包装中的作用·································································-4- 2.1色彩能够吸引消费者的注意力·····················································-5- 2.2色彩在食品包装中的味觉暗示····················································-5- 2.3色彩的品牌推广·········································································-5-3色彩在食品包装中的表达··················