成本领先案例西南航空(英).pptx

It means Southwest Airlines !Do you ever heard of the cost leadership ?Pay attention to Southwest Airlines ! How to achieve cost leadership?Have you heard of Southwest Airlines?Now, follow us !Cost leadership ------- Southwest AirlinesAbout UsHistoryExperienceCultureDevelopmentContentsAbout UsHistoryHistoryExperienceCultureDevelopmentContentsWith 41 years of service, Southwest Airlines Co. (Southwest), a low-fare major domestic airline, continues to differentiate itself from other low-fare carriers+41yearsMarketing Strategy+CustomerIdentification+Enterprise CultureCost Strategy=About Us3Boeing 737 aircraft61Serving Cities3the nations largest carrier 1consistently offers the lowest and simplest fares1About UsAbout UsHistoryExperienceCultureDevelopmentContentsHistoryHistoryHistoryHistoryAbout UsHistoryExperienceCultureDevelopmentContentsFly Short Distanceslow fares and Low CostBCCustomers-- who are they?Have Fun!ADExperiencelow fares and Low CostAverage one-way fare is $83 andit supplies 90% of all discount fares.Concerned with keeping cost low to increase profitability rather than increase market share.ExperienceFly Short DistancesSouthwest does not use ahub-and-spoke system, but rather flies point to point. Average flight last just over an hour.ExperienceHave Fun!Typical flight attendant spiel : Please pay attention to the flight attendant at the front of the cabin. Shes either going to be Miss America2000 or a very bitter runner up.ExperienceAbout UsHistoryExperienceDevelopmentCultureContentsprovide help where neededEnterprise CultureFocused on customer serviceKeep EmployeemotivatedKeep customer satisfactCultureKey words:love , happinessCultureFamilyDevoted to each and every community they serve.Share the Spirit volunteer effortsReaches out to provide help where neededCultureEmployee CultureHire for attitude and train for skillsEncourage to assume ownershipGive employees immediate access to critical informationCultureCultureThe Freedom to TravelThe Freedom to