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诺基亚营销策略分析
诺基亚营销策略分析
2021-2021学年第二学期
成都理工大学商学院
考 核 课程论文 业 名 称 姓 名 号 老 师 时 间 成 绩
第一章、企业概况················································1
第一节、公司概况···············································1
第二节、诺基亚中国············································1
第二章、市场分析················································1
第一节、行业简介···············································1
第二节、行业规模···············································1
1、全球规模···················································1
2、国内规模···················································2
3、利润水平···················································3
第三节、产业链分析············································4
1、上游行业分析···············································4
2、下游行业分析···············································5
第四节、PEST 分析··············································5
1、政治环境分析···············································5
2、经济环境分析···············································5
3、社会环境分析···············································5
4、技术环境分析···············································5
第五节、行业壁垒···············································6
1、规模经济···················································6
2、产品差异优势···············································6
3、资金需求···················································6
4、转换成本···················································6
5、销售渠道···················································6
6、成本优势···················································6
第六节、SWOT 分析··············································6
1、优势分析···················································7
2、劣势分析···················································7
3、威胁分析···················································8
4、机会分析···················································8
第三章、竞争者分析·············································8
第一节、主要竞争者·····································
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