巴库德条码公司市场营销策略研究 .pdf

巴库德条码公司市场营销策略研究 中文摘要 随着信息管理的广泛应用，条码设备也被广泛应用于各行各业。在现代市场经济已经 形成买方市场的条件下，市场营销几乎是企业的全部任务和职责，它在企业生产经营活动 中占据极其重要的地位；加上今年金融海啸的影响，企业竞争进入白日化。 在激烈的市场竞争中，合理的市场营销策略，关键到企业的生存与发展。要想在激光 竞争中立于不败之地，这取决于企业的综合素质。建立完善的营销网络，制定合理的市场 营销策略，提高自身的综合素质和竞争力，针对巴库德公司市场营销策略的研究，有利于 提高巴库德公司的竞争力和扩大市场份额。 本论文查阅大量文献，根据市场营销策略的基本理论，结合巴库德公司的实际情况， 运用定性和定量相结合的方法，对巴库德公司基本情况分析，同时对市场需求和竞争环境 进行了SWOT分析；研究本行业的需求与竞争，并提出了巴库德公司的市场营销策略，即市 场细分化、产品策略、价格策略、促销策略和渠道策略的研究，进而提出了巴库德公司市 场营销策略的实施及控制方法。 关键字：市场营销，产品策略，价格策略，促销策略，渠道策略 Abstract with the extensive application of information management, bar code equipment are widely used in all walks of life. Marketing has represented all the tasks and responsibilities of enterprises and played an important role in the enterprise production and business activities since the modern economy has formed under the condition of buyer’s market .In order to cope with the competition , SHENZHEN BRACODE SYSTEM CO.,LTD has taken a series of measures . Coupled with the financial tsunami of this year the competition of the trade reached the most fierce state With the intense competitive in the market, Reasonable marketing strategies is the point of the Survival and Development for the enterprise. If the laser competitive want to establish itself in an unassailable position, it depends on the comprehensive quality of the enterprise ,establish a perfect marketing network, development reasonable marketing strategies, improve its comprehensive quality and Competitiveness, aim at the research of the marketing strategies for bakude company its great help for the bakude company’s comptitiveness and increase the marketing shares . This article is Base on a lot of researches. According to the marketing strategy with the real