2021新译林版高中英语选择性必修二第一单元Extended reading课件.pptxVIP

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2021新译林版高中英语选择性必修二第一单元Extended reading课件.pptx

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Unit 1The mass media;To learn to know the definition of advertising To learn to know the ways to advertise To learn to know the techniques of advertising To learn the structure of the text;;The ways of advertising;Read the text and find the main idea of each paragraph.;;Advertising refers to the activity of promoting a product or service. That is to say, it tries to persuade you to buy a product or service.;In the future, advertising will be even more about understanding individual customers and sending them advertisements that are tailored to specific needs. Not only will this make them feel more valued and enable them to see things they are most interest in, but it will also help companies target their customers efficiently to have a positive effect on sales.;Persuasive Advertising Techniques;The Bandwagon Appeal;Humor;The Anti-bandwagon Appeal;Product Comparison;Repetition;What is your favorite advertisement? What techniques does it use to promote the product or service?;What is your attitude towards advertising tailored to individual customer’s needs? Give reasons for your answer.