电子商务在中小企业的应用.pdf

电子商务在中小企业中的应用 内容提要 随着社会经济的发展，我国中小企业数量与日俱增，已达到将近四千万家，占注册企 业总数的99%，成为国民经济的重要组成部分，在创造国民财富、推动地区经济发展方面发 挥了重要的作用。电子商务作为一种新型的商务模式，它的出现，为中小企业的发展带来 了前所未有的机遇与挑战。互联网以其自身所具有的全球性、开放性、高效率、低成本的 特点为电子商务提供了一个超越传统贸易模式的契机，但也由于中小企业在基础设施、人 才技术、应用主体等方面尚未建立完善的体系，导致在电子商务的应用过程中难免会出现 各种阻碍。本文从实际出发，通过搜集中小企业的电子商务应用情况，并对中小企业实行 电子商务进行SWOT 分析，从中发现存在的不足与问题，有针对性地提出改进中小企业应用 电子商务的对策与建议。 关键词：电子商务 中小企业 应用现状 SWOT 分析 ABSTRACT With the development of social economy, our country small and medium-sized enterprise quantity grows day by day, has reached nearly four thousand, accounting for 99% of the total number of registered enterprises, becoming an important part of the national economy, in creating national wealth, promoting regional economic development plays an important role. Electronic commerce as a new business mode, its occurrence, for small and medium-sized enterprise development has brought the unprecedented opportunity and the challenge. The Internet has its own global, openness, high efficiency and low cost for the characteristics of the electronic commerce provides a beyond the traditional trade model of opportunity, but also due to the small and medium-sized enterprise in infrastructure, talent technology, application subject, etc has not been set up perfect system, resulting in the application of e-commerce in the process will inevitably be various obstacles. In this paper, the concept of small businesses and electronic business affairs as the starting point, through the collection of small and medium-sized enterprise electronic commerce application situation and application benefits, and according to find the deficiency and problems, puts forward improvement small and medium-sized enterprise application of electronic commerce countermeasures and Sug