东祥金店企业文化建设.pdf

摘 要 企业文化是企业的最高信念、是企业的经营哲学、是企业的内在灵魂。企 业文化是一种无形的资产和财富，是一种潜在的生产力。作为一个符合社会发 展大环境和企业自身特点的适应性企业文化，是企业长远发展的坚实基础。一 个没有文化的企业是没有头脑和灵魂的企业，这样的企业也就从根本上失去了 发展的目标性、方向性和战略性，也失去了立足于现代市场竞争的前瞻性、能 动性和适应性。现代企业长盛不衰和发展繁荣的根本之策，就在于企业文化的 培育。随着我国民营企业参与国际竞争的范围越来越广，建设一种适应性企业 文化已成为现阶段民营企业管理的迫切需要。企业文化是公司每位员工所奉信 的理念、价值观、想法及行为模式。现在有些国有企业拥有良好的生产设备、 先进的管理模式、优秀的人才，然而却始终不是国际企业的竞争对手。究其原 因就是国有企业没有形成良好的企业文化氛围，导致其无法合理的整合、优化 企业资源，使其产品、服务的竞争力低下，进而在国际竞争中一直处于不利地 位。企业文化是一个团队在完成一项事业的过程中所形成的共同的理想信念、 价值观念和行为准则。由于企业文化具有灵魂、凝聚、约束、向导、激励等几 方面的重要作用，因此，也就决定了企业文化其实就是一种以做大做强企业为 基本内容的企业发展观点和经营理念。而要达成这种观点的一致性认识，就必 须通过管理手段来实现。 关键词：企业文化 东祥金店 建设 Abstract Enterprise culture is the highest belief of enterprise, is the enterprise business philosophy, is the inner soul of the enterprise. Enterprise culture is a kind of intangible assets and wealth, is a kind of potential productivity. As a conforms to the social development environment and the characteristics of adaptive enterprise culture, is the enterprise long-term development solid foundation. An enterprise without culture is no mind and soul of the enterprise, the enterprise has basically lose the goal, direction and strategic development, also lost based on the modern market competition, the proactive, initiative, and adaptability. Modern enterprise has become to the prosperity and development, lies in the cultivation of corporate culture. Along with our country private enterprise participates in the international competition is more and more widely, the scope of an adaptive enterprise culture construction has become the urgent needs of the private enterprise management at present stage. Enterprise culture is the company each staff believe in the ideas, values, thinking and behavior patterns. Now some state-owned enterprises with good production equipment, adv