商业创意ppt模板之创新杀手introductionto.pptx

Killer InnovationsIntroduction to a better way to innovate;Why Innovation? Other Approaches A Better Approach Benefits Lessons Learned;Innovation Acceleration;Technology Adoption is Accelerating;The Innovation Reality;Innovation Impact;Executive View of Innovation;The Challenge of Innovation;Value From Innovation;What’s wrong with the current approaches to find ideas?;What’s wrong with current brainstorming approaches?;Incremental versus Breakthrough;Killer Innovations;What is a killer innovation?;Tools The tools to find/create, rank and execute against killer ideas Skills Tricks to help change your perspective and improve your ability to apply empathic design through observation ;Killer Innovation ToolsUsing FIRE;Question based methodology Based on Socratic method of asking questions to eliminate ideas … the best ideas are the ones left standing Build around a core of +70 killer questions Based on “reverse” innovation analysis Designed to unlock unique insights Structure is based on a “gated” model Tested HP, Agilent, CSC and many start-ups ;Tool: Focus;Focus the search;Search Areas for Innovation;Focus on the customer;Tool: Ideation;The typical brainstorming session begins with a simple question …. “Create some new product ideas” “Develop some differentiators for x” …. you get simple answers.;Better Questions = Killer Ideas;;Idea Quota;Characteristics of the Best Killer Ideas;Suspend Disbelief;Tool: Rank The Ideas;Idea Criteria: Key Questions;Idea Criteria: Ability To Execute;Tool: Execution;Execution = Stage Gate Management;Skills: Observation;What do you see?;What do you see?;Empathic Design (observational design) In-house visits/recording In-the-world observations Trend Safari Ethnographic Studies/Analysis Deep study of a “customer” social group Objective Discover unspoken needs and wants of the target customer segment;Skills: Changing Perspective;What is half of thirteen? ;Half of thirteen;Benefits of KI;360° search for innovations ensures you avoid a bl