消费行为与广告心理个.pptx

CONSUMER BEHAVIOR;Ch1. 透視消費者;What’s Consumer behavior About?;消費者的類型;消費者的角色;Multidisplinary;消費行為知識的應用;A Consumer Influence Perspective;消費行為與行銷策略;消費行為與社會行銷;消費行為與逆行銷;消費行為與政府決策;消費行為與消費者教育;從後現代的角度;Postmodern Perspective;Global Intercultural Perspective;Right Thinking About the Consumer;Consumer Bill of Rights;消費行為研究發展之路;Environmental Factors shaping the Marketing Challenge;消費行為各階段研究重心;Pre-World War II Era A.造成行銷挑戰的環境因素;Pre-World War II Era B. 行為科學的地位;Pre-World war II Era;Post-World War II Era A. 造成行銷挑戰的環境因素;Post-World War II Era B. 行為科學的地位;戰後行銷策略之指導原則;The Freudian Invasion;New Field of Study --Consumer Research Is Born;The Contemporary Scene;行銷成敗關鍵;Fasten Your Seat Belt;谢 谢;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。7月-217月-21Friday, July 30, 2021 10、人的志向通常和他们的能力成正比例。05:36:0505:36:0505:367/30/2021 5:36:05 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。7月-2105:36:0505:36Jul-2130-Jul-21 12、越是无能的人，越喜欢挑剔别人的错儿。05:36:0505:36:0505:36Friday, July 30, 2021 13、志不立，天下无可成之事。7月-217月-2105:36:0505:36:05July 30, 2021 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。30 七月 20215:36:05 上午05:36:057月-21 15、会当凌绝顶，一览众山小。七月 215:36 上午7月-2105:36July 30, 2021 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2021/7/30 5:36:0505:36:0530 July 2021 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。5:36:05 上午5:36 上午05:36:057月-21