电子商务概论PPT_ch01.pptx

电子商务概论学院? Cengage Learning09-193Introduction to Electronic Commerce2017-09-264Selling on the Web 12017-10-035国庆假期2017-10-106Selling on the Web 22017-10-177Marketing on the Web 12017-10-248Marketing on the Web 22017-10-319Business-to-Business Activities: Improving Efficiency and Reducing Costs 12017-11-0710Business-to-Business Activities: Improving Efficiency and Reducing Costs 22017-11-1411Social Networking, Mobile Commerce, and Online Auctions2017-11-2112Planning for Electronic Commerce2017-11-2813Case Study2017-12-0514The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues2017-12-1215Electronic Commerce Security2017-12-1916Payment Systems for Electronic Commerce2017-12-2617Group Presentation2018-01-0218Test课程要求上课要求：课前请假、避免迟到早退随机点名三次缺勤，课程无成绩课程评分标准：平时20%；小组作业及演讲40%；考试40%；其中：小组作业（内容40%、效果40%、PPT或多媒体20%）小组构成：4~6人一组DiscussionWhat is e-commerce/business?What e-commerce/business company do you know? What’s the core business of this company?Why people choose to do business online?What’s the trend of e-commerce/business?……1-Chapter 1Introduction to Electronic Commerce? Cengage Learning 2015Learning Objectives? Cengage Learning 2015In this chapter, you will learn about:What electronic commerce is and how it has evolvedWhy companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiativesHow economic forces have created a business environment that is fostering the continued growth of electronic commerceLearning Objectives (cont’d.)? Cengage Learning 2015How businesses use value chains and SWOT analysis to identify electronic commerce opportunitiesThe international nature of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scaleIntroduction? Cengage Learning 2015Late 1990s: few companies doing buying or selling onlineAmazon, EBay establishing footholds1998: Google search engine establishedProvided more relevant sea