西门子营销资料.pptx

A Brief Introduction To DSB; DSB is a local advertising agency serving international brands. We do accurate and effective advertising. ;The Service Which Is Fast Perfect;First-Class Cooperators (Production Home);We Are Not After Size. We Are After Perfection;The Brand We Serve;DSB Siemens Home Appliances;DSB Siemens Home Appliances;DSB Siemens Home Appliances;DSB Siemens Home Appliances;1999 SIEMENS New Refrigerator Launch Campaign ;;Market and Competitor Analysis;;Ingredients of Haier’s market share;SIEMENS;Competitor Analysis ;Competitor Analysis ;Brand Large group－－strength Good after-sales service－care, respect, reassurance Good on-site exhibition－－power Continuous new products development－－advanced technology;Competitor Analysis ;Consumers’ UA;Consumers’ UA;Consumers’ UA;Consumers’ UA;Consumers’ UA; Aged between 30 and 45, the owner of refrigerator with a harmonious family, higher living standard than others and before, caring about his public image and eager to be respected, easy to be attracted by modern products but lack of judgement,wishing to be told the real benefit, regarding dinner as an important part of life, too busy to go to markets frequently, is after richer variety of food, taking refrigerator as his partner of enjoying the life.;Brand Definition ;Product Concept;Product Concept; ;Communication Strategy;Key Issue in Communication;Communication Strategy;Directly face our target，thrust out our unique leading products, accumulate advantage and break through the Haier product frontline, get onto the ideal buying list of consumers. 直接面对目标对象，全面推出产品英雄, 进入消费者购买清单 集中优势突破海尔的产品阵地 ;Face to Face Communication 面 对 面 的 沟 通;Communication Strategy;Communication Strategy;;Media;On-site exhibition;Communication Strategy;Promotion Plan;Promotion Plan;;;Promotion Plan;Promotion Plan;Promotion Plan;Promotion Plan;Target audience enter display area;Promotion Plan;;Promotion Plan;Promotion Plan;Promotion proc