计费与客户关系管理相融合.pptx

;Focus Change: “Land Grab” vs “Revenue Maximisation” No longer “Growth at any cost” Conflicting KPIs: Subscriber Growth and ARPU “Low value” vs. “High value” customers Can they be identified? Difficulties in determining best candidates for VAS Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base;;Challenges of Emerging Services;Convergent Billing CRMToday’s Fragmented Reality;strategic role for postpaid services to retain customers sustain revenues;Recent Evolution…Closing the Gap - Challenges;Enhanced Customer ServiceIntegrating Billing and CRM;Giving the company a consistent, single view of the customer Giving the customer a single view of the company Analyzing customer information and predicting customer behaviour Conducting effective marketing campaigns to increase high-valued customer base ;;Emerging ServicesIntensifying the Need for Reunion;Prepaid-Postpaid Convergence- and Beyond…;;Amdocs Enabler;Oct 1996 - highly successful launch of mobile phone services Today, customer base exceeds 2 million (97% prepaid/ 3% postpaid). More than 130 MSP roaming partners in over 60 countries ;Convergent support for prepaid and postpaid services Reduce TCO via modernization and consolidation previously 2 disparate billing systems for prepaid and postpaid Rapidly introduce innovative services and more flexible payment options to meet customer needs and increase satisfaction and loyalty Achieve carrier-grade scalability to support customer growth;Amdocs: Enabler, ClarifyCRM and PRM Replacement of existing postpaid and prepaid billing systems Phase 1: Amdocs Enabler extended with: Pre-integrated Balance Management Voucher Formatter Replenishment Management applications Feb 2003: Completion of Phase 1 was announced ;excelcom Business Benefits: Prepaid –Postpaid Convergence;excelcom Business Benefits: Prepaid –Postpaid Convergence;The Way Forward Requirements for the Next Generation ;9、有时候读书是一种巧妙地避开思考的方法。1月-211月-21Monda