通用的战略管理模式.pptx

The HeritageFounded in 1878 by Thomas Alva EdisonMerger in 1892 The Edison General Electric Company The Thomson-Houston CompanyOne of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907美国通用电气公司的战略管理模式（GE）Today’s Basics… Revenue: $125.7 BDomestic: Foreign ~ 2:1Net Income $13.7 BMarket Capitalization: ~$244BEmployees: ~ 310,00013 major businessesMore than 100 countries…Compare and Contrast ’81TodayRevenue$27.2 B$125.7 BEarnings$1.7 B$13.7 BMarket Value$13 B$244 BBusinesses4313Employees404,000310,000The Three Families GELong-Cycle BusinessesShort-Cycle BusinessesFinancial ServicesLong-Cycle BusinessesLong-Cycle BusinessesAircraft EnginesPower SystemsMedical SystemsTransportation SystemsShort-Cycle BusinessesShort-Cycle BusinessesConsumer AppliancesIndustrial SystemsSpecialty MaterialsNBCPlasticsFinancial ServicesFinancial ServicesCommercial FinanceConsumer FinanceEquipment ManagementInsurance BusinessA Summary of Business FinancesThe Share of the Pie…The Share of the Pie…The Era: How the Market Valued itCompare Contrast with Pre-Welch EraFrom Following the Economy……To Setting the PaceThe TurnaroundHow did they do it?SWOT: 1981StrengthsWeaknessStrategic ModelSWOTVisionRestructuringGrowth EngineSustaining Competitive advantageDynamic Perspectiveand changeValuesLeadershipBoundary lessness4 blocksSix SigmaInertiaBest practicesBPODigitizationFront-end FocusJack Welch’s visionBe number 1 or 2 (Fix, sell or close)Welch set the standard for each business to become the #1 or #2 competitor in its industry “A decade from now, I would like General Electricto be perceived as a unique, high-spirited, entrepreneurial enterprise . . . the most profitable, highly diversified company on earth, with world quality leadership in every one of its product lines”SWOT: 1981StrengthsWeaknessStrategic ModelSWOTVisionRestructuringGrowth EngineSustaining Competitive advantageDynamic Perspectiveand changeValuesLeadershipBoundary lessness4 blocksSix SigmaIne