品牌策略(重点).pptx

品 牌;第一部分　品牌及其决策 第二部分　品牌解剖 ;结构提示;第一节 品牌与商标的基本概念;一、品牌的含义［1］;品牌名称：品牌中可以用语言称谓表达的部分。如“可口可乐”、“海尔”都属于可以用语言称谓的品牌名称 品牌标记：可以识别，但不能读出声的部分。例如符号、图案或明显的色彩或字母。奥迪的标记;一、品牌的含义［2］;;;;?营销视野1　名车品牌大观［1］;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqiang;presented by Li Yongqian