中国冰箱行业战略报告分析英文.pptx

CONFIDENTIAL;KEY MESSAGES;MARKET ASSESSMENT;MARKET ASSESSMENT;MARKET DEFINITION;PRODUCT SCOPE – WHITE GOODS;MARKET DEFINITION;LOW-END REFRIGERATOR MARKET IS LIKELY TO BE DOMINATED BY LOCAL COMPETITORS. MNCS COULD SUCCEED IN THE MID-TO-HIGH-END NICHE MARKETS;MARKET DEFINITION;ALTHOUGH aaaaaaOND LARGEST MARKET AMONG WHITE GOODS, REFRIGERATOR MARKET GROWTH WILL BE MODEST;;MID-TO-LARGE CAPACITY REFRIGERATORS HAVE BEEN CONSUMERs FAVORITE CHOICE;SIDE-BY-SIDE REFRIGERATOR MARKET WILL BE OF VERY LIMITED SIZE, DESPITE ITS HIGH GROWTH RATE;PRICE IS THE DOMINANT FACTOR FOR CONSUMER’S NON-SIDE-BY-SIDE REFRIGERATOR CHOICE WHILE BRAND AWARENESS IS MORE IMPORTANT FOR SIDE-BY-SIDE REFRIGERATOR;DIRECT COOLING IS STILL THE PREFERRED CHOICE ACROSS THE MARKET;CHANNEL STRUCTURE FOR REFRIGERATORS IS FLAT, ESPECIALLY FOR LOCAL PLAYERS ;AMONG ALL RETAIL CHANNELS, HYPER MARKETS AND SPECIALTY STORES ARE EXPECTED TO GROW FAST IN THE NEAR FUTURE;DISTRIBUTION STRUCTURE FOR SIDE-BY-SIDE REFRIGERATORS DIFFER BY TIER CITIES;;HAIER HAS A DISTINCTIVE DISTRIBUTION APPROACH WHICH IS HEAVILY FOCUSING ON DIRECT RETAIL SALES FOR BASE AND HUB CITIES;MARKET DEFINITION;;;;;GE IS THE LEADING PLAYER IN SIDE-BY-SIDE REFRIGERATOR MARKET ;KEY MNC PLAYERS ENJOY PRICE PREMIUMS IN SIDE-BY-SIDE REFRIGERATORS;KELON AND MEILING’S FINANCIALS SHOW THAT MANUFACTURERS PROFIT SUFFERED OVER THE PAST FEW YEARS AND ARE EXPECTED TO REMAIN LOW ;MARKET ASSESSMENT;;;APPENDIX;DEFINITION OF GEOGRAPHIES;DEFINITION OF TIER CITIES;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done b