第二届科技文化节创业策划大赛创业策划书.pdfVIP

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第二届科技文化节创业策划大赛创业策划书.pdf

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... 第二届科技文化节创业策划大赛创业策划书创业策划名称：XX 化工有限公司“生物柴油”项目队名：XX 创意联盟 ——我们原创，我们经典！我们是一群充满激情的人，我们心中充满梦想，我们态度积极，我们喜欢——激发灵感，体验创意，彰显创新！创作团队姓名院系年级管理学院市场营销系管理学院市场营销系管理学院市场营销系化学与环境工程学院 ... ... 目录第一章：执行总结 ·······································································2 第二章：项目背景 ·······································································4 2.1产业背景 ···································································4 2.2产品概述 ···································································4 2.3生物柴油的优点 ··························································5 2.4生物柴油应用前景 ·······················································6 第三章：市场机会 ·······································································7 3.1市场特征分析 ·····························································7 3.2竞争分析 ···································································8 3.3市场容量 ···································································9 第四章：公司战略 ·······································································10 4.1公司概述 ···································································10 4.2总体战略 ···································································10 第五章：市场营销 ·······································································12 5.1目标市场 ···································································12 5.2产品 ·······························