MTinChina现代渠道在中国.pptx

A look at Retail Development 零售业发展一览;What are Key Accounts? 什么是关键客户？;;What are Key Accounts? 什么是关键客户？;Key Accounts in China 关键客户在中国;Modern Trade: A look at Europe and US / Summary现代渠道：欧洲和美国一览/概述;Modern Trade: What will happen in China in the coming years?现代渠道：未来几年，中国将发生什么？;Modern Trade Definition (AC Nielsen)现代渠道定义（AC尼尔森）;Hypermarkets 大卖场 （AC尼尔森）;Supermarkets and Minimarkets 超级市场和小型市场（AC尼尔森）;Convenience Store 便利店（AC尼尔森）;Modern Trade: What will happen in China in the coming years?现代渠道：未来几年，中国将发生什么？;5024 in-home interviews in September 2005 using random household selection in SEVEN cities. 2005年9月，在七个城市随机选择了5024个家庭进行入户访问 Channel coverage: 渠道覆盖范围 Hypermarkets, Supermarkets, Convenience Stores, Department Store 大卖场、超级市场、便利店、百货商店 Traditional Grocery Store, Wet markets, Wholesale markets 传统食品杂货店、水产市场、批发市场 Name chains information across 7 cities 通过7个城市访问获得系列信息;A look at the Chinese consumer behavior:Where do they spend most of their money?中国消费者习惯一览：他们大部分的钱花费在哪里？;Trade Sector Average Number of Visits Per Month - 2004 vs 20052004VS2005年，每月平均消费次数;A look at the Chinese consumer behavior:For what do they spend their money?中国消费者习惯一览：他们花钱购买什么？;Development of China FMCG Channel / AC Nielsen中国快速消费品渠道的发展（AC尼尔森）;Storenumber in China (MT still small)中国的门店数量（现代渠道仍然较少）;Total FMCG Sales Average per Month (MT already quite big)快速消费品月平均销售（现代渠道已有较大规模）;MT increases sales-share by 4% every year现代渠道的销售份额以每年4%的速度增长;Storenumber increase since 2000: 2000年以来,门店数量激增;But Sales per store still dropping! 但是, 单店销售却在下降!;Marketshare of Hyper（大卖场）, Super（超市）, Mini（小型超市） and CVS（便利店） quite stable各种业态的市场份额相当稳定;A look at Europe: Big retail formats are preferred欧洲一览: 大卖场业态是首选;What will happen in China in the coming years?未来几年，中国将会发生什么?;What will happen in China in the coming years?未来几年，中国将会发生什么?;A look at Europe:Retailer concentration is a fact欧洲一览：零售商集中化成为事实;Top 20 retailers in China: Bio RMB FMCG per month中国前20名零售商: 月均快速消费品销售(单位:10亿元);Top 20 customers