对团购网站项目运营商业计划书.doc

可修改 欢迎下载 精品 Word 可修改 欢迎下载 精品 Word 可修改 欢迎下载 精品 Word 区域性团购网站 项目运营商业计划书 必威体育官网网址须知?本商业计划书属商业机密，所有权属于许康。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下的规定：1）若收件人不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回；2）在没有取得许康的书面同意前，收件人不得将本计划书全部或部分地予以复制、传递给他人、影印、泄露或散布给他人；3）应该象对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。?本商业计划书不可用作销售报价使用，也不可用作购买时的报价使用。 目录 第一章 项目背景·······························································3 1.1项目概述······························································3 1.2项目优势分析···························································3 1.3项目可行性分析·························································3 第二章 团购网站市场分析·······················································3 2.1政治因素·······························································4 2.2经济因素·······························································4 2.3技术因素·······························································4 2.4社会因素·······························································4 2.5参加团购的人群分析·····················································4 2.6主要团购网站商品购买人数分析···········································6 第三章 项目基础建设···························································6 3.1网站的总体定位·························································6 3.2网站发展目标···························································6 3.3网站规划与建设·························································7 3.4组织结构建设···························································7 3.5组织职能和招募要求·····················································8 3.6人员培训······························································11 第四章 网站运营流程及效益分析················································11 4.1团购网站基本运营流程··················································11 4.2团购网站收益分析······················································11 第五章 网站运营初期基本战略··················································12 5.1网站推广方案··························································12 5.2初期重点业务策略······················································13 第六