世界电子商务发展趋势江苏太湖云计算七匹浪案例分享.pptx

New Trends of B2C globally Recommendations to Chinese Online RetailersB2C全球新趋势及对中国在线零售商的建议Bill HoltshouserProgram Director, Commerce / WRS Strategy and Product Management Commerce / WRS IBM全球电子商务战略和产品管理总监AgendaB2C development in US – a Real Case B2C在美国的发展与现状Trends of B2C globally B2C的全球新趋势Challenges Ahead of All Online Retailers对所有在线零售商的挑战User Centricity 以用户为中心Cross Channel Optimization 跨渠道优化Advanced Infrastructure 高级架构Recommendations to Chinese Online Retailers对中国在线零售商的建议On Top of the Shoulders of Giants 站在巨人的肩膀之上Start from a Solid Base Grow gradually With Vision 从坚实的基础开始，携广阔的视野成长Embrace New Delivery Model Technology 拥抱新的交付模型和技术Embrace New Business Model 拥抱新的商务模式E-Commerce then…电子商务的过去E-commerce NowE-Commerce ThenE-Commerce TomorrowCategory 主类别HTML 页面刷新Sub-Category 子类别HTML 页面刷新Products 商品HTML 页面刷新ProductSummary 商品概要HTML 页面刷新Details 商品细节E-Commerce then… 电子商务的过去…E-Commerce ThenE-Commerce TomorrowProduct-centric catalogs 按商品分类Confusing processes and poor usability 繁冗的流程和低可用性Browsing, product selection, and overall user experience was limited by static HTML and forced page refreshes 被静态HTML限制用户体验，如浏览，选择商品等Passive shopping experience 被动的购物体验Bookpack CustomizerE-Commerce then and now 电子商务的过去和现在E-commerce NowE-Commerce TomorrowE-Commerce ThenAgendaB2C development in US – a Real Case B2C在美国的发展与现状Trends of B2C globally B2C的全球新趋势Challenges Ahead of All Online Retailers对所有在线零售商的挑战User Centricity 以用户为中心Cross Channel Optimization 跨渠道优化Advanced Infrastructure 高级架构Recommendations to Chinese Online Retailers对中国在线零售商的建议On Top of the Shoulders of Giants 站在巨人的肩膀之上Start from a Solid Base Grow gradually With Vision 从坚实的基础开始，携广阔的视野成长Embrace New Delivery Model Technology 拥抱新的交付模型和技术Embrace New Business Model 拥抱新的商务模式Online shopping transformed into Customer Centric Experience 用户为中心的体验Online shopping is now a customer centric experience where services and products must be built around individual customers在线购物:用户为中心， 商品和服务都必须围绕每一个的用户建立。Customer behavior will continue to evolve购物方式继