- 1、本文档共39页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Marketing in the Twenty-First Century;Brief introduction of marketing
II. Core concepts of marketing
III. Marketing Environment
;Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.” ;Target Markets and Segmentation;Segmenting ;Targeting ;Positioning ;Needs, Wants, and Demands;Product or Offering 产品或供应品;Exchange and Transactions
Relationships and Networks
Marketing Channels
Supply Chain
5. Competition;Exchange is the act of obtaining a desired product from someone by offering something in return.
For exchange potential to exist, five conditions must be satisfied:
1. There are at least two parties.
2. Each party has something that might be of value to the other party.
3. Each party is capable of communication and delivery.
4. Each party is free to accept or reject the exchange offer.
5. Each party believes it is appropriate or desirable to deal with the
other party.;Two-party exchange map showing want lists of both parties;;Relationships and Networks ; Marketing Channels ;Supply Chain ; ; Competition;; Industry competition ;Form competition ;Generic competition ;I. Marketing Environment
II. Marketing Mix
III. Company orientations toward the marketplace
IV. How business and marketing are changing
V. Company Responses and Adjustments
VI. Marketer Responses and Adjustments;Marketing Environment
The overall marketing environment consists of:
task environment
broad environment;The task environment includes the immediate actors involved in producing, distributing,and promoting the offering. Material suppliers and service suppliers such as marketing research agencies, advertising agencies, banking and insurance companies, are included in the supplier group. ;;Marketing Mix(营销组合)
Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. They are four P
您可能关注的文档
- KIS专业版V141培训大纲_现金管理与工资.pptx
- KM知识管理推动实务.pptx
- KPI业绩考评体系.pptx
- KPI制定和绩效管理.pptx
- KPI绩效分析与店铺诊断.pptx
- KPI绩效指标与绩效管理.pptx
- KPI设置培训讲义.pptx
- KPI设计工具平衡评分卡与SCOR模型.pptx
- KTV服务员流程服务培训[1].pptx
- K牌痛可贴整合传播策略草案.pptx
- 2024年光伏全球巡礼中国篇:供需失衡,何时出清.pdf
- 2024年服务消费行业分析报告:服务消费的时代交响,不畏浮云遮望眼,迭代发展进行时.pdf
- 2024年电子行业分析报告:Scaling+law依然有效,自研AI芯片后劲十足.pdf
- 2024年艾融软件分析报告:深耕金融IT领域,收购优质资产打开市场空间.pdf
- 2023年AIGC行业分析报告:GPT-4v如何实现强大多模态,从文生图到图生文.pdf
- 2023年电力辅助服务行业分析报告:重塑价值.pdf
- 2023年亚朵分析报告:体验驱动,中高端国民品牌.pdf
- 2023年钠离子电池行业分析报告:突破关键资源瓶颈,性能优势显著.pdf
- 2023年甲骨文分析报告:战略拐点已过,基本面回归上行趋势.pdf
- 2024年智能汽车行业分析报告:FSD入华在即,关注汽车数据闭环服务商.pdf
最近下载
- 肩关节磁共振诊断.ppt VIP
- 2024年7月6日江苏省泰州市(姜堰区、高港区)、兴化市、泰兴市事业单位考试《综合能力素质》笔试试题(含答案).pdf VIP
- 《“核心素养”视域下小学语文习作单元主题教学策略的研究》课题研究方案.doc
- 北碚区及15个街镇土地利用总体规划(2006-2020年)调整方案.doc
- 【语文】人教部编版语文八年级上册:古诗文理解性默写(完整版).pdf VIP
- 煤化工工艺学完整版电子教案全套教学课件汇总.pptx
- 磁共振成像原理及功能磁共振演示文稿.ppt VIP
- 中职《幼儿心理学》课程教学课件-项目二任务3 感知觉规律的运用.pptx VIP
- Hasselblad哈苏H6中文说明书.pdf
- (人教2024版)一年级数学上册《数学游戏》单元复习讲义.docx
文档评论(0)