KPMG全套内部培训教程3.pptx

Creating Effective ProposalsUtilizing Proposal GraphicsC O N S U L T I N GWhat are Proposal Graphics?They’re worth 1,000 words when used properly and effectivelyGreat for page constraintsThey show spatial relationshipsThey break up monotonous textThey convey information quicklySome evaluators focus primarily on graphicsWhat Graphics RepresentArchitectures (1-3)Technical diagrams, network topologies, etc.Processes and Methodologies (4-9)Management procedures, testing processes, KPMG methodologies, etc.Relationships (10-11)Organizational charts, reporting structuresStatistics and Related Information (12-19)Revenue figuresStaff breakdown by skill area/degreeGraphical ElementsBackground Action Captions Title Figure NumbersText Maps/LegendsBoxes ChartsArrows BulletsShading BalloonsClip-Art “Key Features”Photos IllustrationsGraphics Development ProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/Starting PointPlacement/Size (Mockup)Draft Graphical ElementsAction CaptionReview - Is the original message clear?Refine (often go through several iterations)Review againAction CaptionsEffective for conveying a message and reinforcing a themeShould be informative and positiveShould tell the reader what to conclude from the graphic, and not serve solely as a titleBad Example: “Project Schedule.”Good Example: “KPMG’s project schedule accelerates delivery by 3 months due to the use of COTS software.”Symptoms of Bad GraphicsToo much text (1,4)Too much white space (14, 17, 19)No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarmPoor balance/symmetry (19)Poor shading/contrast (2, 9, 17)No consistency (4, 10)Tips and PointersClear Message (12)5 - 7 Second Test (15)Flow and Entry Point (5)Left-to-right, top-to-bottom, or center outOrganization (2)Balance/Symmetry (6, 10)Appropriate Size (2, 8, 16)Use Shading to Provide Contrast (1, 8)More Tips and PointersConsistencyFonts, shading, shapes, pictures/images, ver